Small or large - the results are in. A Business that chooses to take advantage of their Local Screen Printing Service will be using the most powerful advertising tool offered today! In November 2008, Advertising Specialty Institute released a report that provides compelling proof as to the value of teaming up with a Local Screen Printing provider. After interviewing over 600 random business owners and employees who had received some form of free promotional advertising trinket such as a pen, hat or bag - here is what they discovered: * 84% REMEMBERED the promotional item they received. * 42% had a more FAVORABLE interest in the business that gave them the item. * 62% actually did business with the company AFTER they received the "freebie". * PENS were determined to be the most popular, with shirts and caps a close second. * Recipients KEPT their items up to 6 months. The most important finding? The average cost of advertising per item, calculated to be .004 cents. For any company that is familiar with marketing, the cost is amazingly affordable and conclusively an incredible value. The ASI\'s final conclusion? "Marketers get more favorable return on investments from advertising specialties then nearly any other popular advertising media." "Advertising specialties" are the very items your Local Screen Printing Company will be happy to supply. The better local screen printing shops will have the ability to print not only on caps, pens, mugs etc. but almost anything you need. From golf balls to staplers, t-shirts to pillow cases.

The best local screen printing services will not only be able to print on most anything you ask for, they should be able to do so with a very quick turnaround time. Not too many years ago the method of screen printing required a laborious process of exposure to toxic chemicals, time consuming press and print manual systems and complicated color combining. Today the more up-to-date local screen printers can taken advantage of: - Superior performing organic inks - Computer compatible screen set up - Equipment that requires less fatiguing manual attention Just these few upgrades added to the local screen printing professional will cut down on labor and processing costs which will in turn, provide a greater value to anyone who takes advantage of this incredible marketing tool. Everyone in business expects their marketing efforts to grab the attention of the targeted consumer. The two primary objectives being: Attracting New Business and Keeping Current Customers. The best way to accomplish this is to make a lasting impression. The services provided by the local screen printing shop are perfect to meet both objectives. Unlike the scatter shot method of advertising, by using radio, television or print where it is difficult to determine if anyone is really getting the message. Everyone enjoys a free gift. By handing out a specialty item with your business name printed on it, you have made a personal impression - that will stay with the recipient every day. Frankly - Your Local Screen Printing Representative should be your best friend when it comes to your business success.